Internet Marketing Basics - Keywords and Backlinks

Start off right. Get the basics right, and you will save heaps of time and heartache down the track.First decide what topic you want to work with.  The topic or subject that you will be working in is the niche. Niche selection is a massive topic in itself, but there is plenty of help available to you online.
Keyword selection is the next most important principle that you need to work through and get across.Keywords need to be ones that are regularly searched for, preferably in their thousands.

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The keywords need to be searched regularly each month in order for them to be a useful term. The competition for that term needs to be considered as well. In particular the first page of results for the keyword must not be dominated by authority sites.  If the SERPS for a term is dominated by authority sites, you need to find another keyword. You just won’t really be in a position to outrank the top sites. You need to find a longer tail variation of the keyword.

The third basic principle after you have decided your niche and your keywords and  built a site, is generating traffic and building links. This should become your key focus and work task. This is essential as Google assesses how important your site based on how many links, and how strong those links are, pointing back to your site.  There are numerous ways to build links to your site. Article marketing is one the easiest and fastest ways to build links back to your site. Particularly if the article site syndicates your article, with backlink intact, to other sites in your niche around the World Wide Web. Social bookmarking is another  way to build back links. Forum posting and blog commenting are other ways to build links. There are a number of automated tools that can help you fast track these link building activities.

Build Backlinks The Organic Way

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Get Backlinks

If you are promoting one or more websites, then you already understand the need for quality backlinks. The best way to get links on your own is to submit articles, blogs and social bookmarks, but this is very time-consuming.

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Search engines will only pay attention to your site if there are links to it from other high ranking sites. Links from major social bookmarking and content publishing sites are considered a vote of confidence. If you have enough of them, and they are structured the right way, your site will rank well.

Get Traffic with The Link Juicer

Once you rank, you will get traffic. If your site is any good, visitors will stay there for a long time and some of them will place links to it on their own. This in turn will cause your site to rank even higher. More traffic leads to more traffic leads to more traffic!

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